pondering

When did the "Lazy Sunday"" video jump the shark? When mainstream media starting gushing about hthe funny, or when NBC decided to broadcast one of those inane "watercooler" radio ads about it? I vote watercooler.

Just goes to show that NBC has no idea how to build buzz through word-of-mouth and the Web. That video was so popular so fast, they could have capitalized on it in so many subtle ways.

Instead, they decided to flog it to death. Way to go, marketing geniuses.